BJP’s “Ram-Naam-Kaam” strategy in 2024 Lok Sabha elections: Chances of success

Introduction:

Now only one year is left for the 2024 Lok Sabha elections. Meanwhile, the ruling Bharatiya Janata Party (BJP) has issued a new message regarding its election strategy. In this message, BJP has made “Ram-Naam-Kaam” the basis of its election strategy.

Meaning of “Ram-Naam-Kaam” Strategy:

Under the “Ram-Naam-Kaam” strategy, the BJP will raise Ram Mandir, development and work as key issues in its election campaign. BJP believes that these issues will attract the people of the country and motivate them to vote in favor of BJP.

Chances of success of the strategy:

The chances of success of the “Ram-Naam-Kaam” strategy will largely depend on how effectively the BJP fields these issues in the electoral arena. If BJP succeeds in communicating these issues effectively among the people, it may get an edge in the elections.

The Three Pillars of “Ram-Naam-Kaam”:

• Ram: Capitalizing on the emotional resonance of the Ayodhya verdict, the BJP aims to consolidate its hold on the Hindu majority, particularly in northern India. The ongoing construction of Ram Mandir serves as a tangible symbol of their commitment to their religious agenda.
• Naam: Highlighting their popular welfare schemes like Pradhan Mantri Jan Dhan Yojana and Ayushman Bharat, the BJP seeks to project an image of a party delivering for the masses. Branding these initiatives as “naam kamaana” (doing good deeds) aims to woo voters with tangible benefits.
• Kaam: touting their record on infrastructure development, economic reforms, and national security, the BJP wants to establish itself as a competent and efficient government. This “kaam ki baat” (talk of work) approach targets aspirational voters seeking stability and progress.

Ram Mandir:

The issue ofRam Mandir:is very sensitive in the country. BJP believes that the construction ofRam Mandir will be a historic achievement for the Hindu majority society of the country. The BJP hopes that the Ram Mandir issue will help it win over the Hindu vote bank in its favour.

Development:

Development is also an important issue for BJP. BJP believes that it has made significant contribution to the development of the country in the last seven years. The BJP hopes that the development issue will help it win over the vote bank of the developing sections of the country.

Work:

Work is also an important issue for BJP. BJP believes that it has made significant reforms in the fields of law and order, security and employment in the country in the last seven years. The BJP hopes that the issue of jobs will help it win over the vote bank of the country’s middle class in its favour.