New Delhi, July 9, 2025 — In a major boost to India’s wealth management sector, the Competition Commission of India (CCI) has approved the acquisition of key Indian businesses of UBS AG by the 360 ONE Group. The move will significantly expand 360 ONE’s footprint across portfolio management, financial distribution, and lending services.
A Strategic Step for 360 ONE
This acquisition involves multiple strategic transactions. These include:
- The portfolio management services (PMS) business of Credit Suisse Securities (India) Pvt. Ltd. (CS Securities), acquired by 360 ONE Portfolio Managers Ltd.
- Stockbroking and financial product distribution services of CS Securities, taken over by 360 ONE Distribution Services Ltd.
- A significant loan portfolio from UBS Finance India Pvt. Ltd., acquired by 360 ONE Prime Ltd.
- UBS AG subscribing to 4.95% share capital of 360 ONE WAM Ltd. (360 OWL) through warrants
This multi-layered deal strengthens 360 ONE’s integrated financial services offerings to high net-worth individuals (HNIs), ultra-HNIs, and institutional clients.
Who Are the Players Involved?
UBS AG is the Swiss multinational investment bank and financial services company. It is the operating arm of UBS Group AG, known for its global reach and investment banking expertise.
In India, UBS operated its lending and financing business through UBS Finance India Pvt. Ltd., which is a registered non-deposit taking NBFC (Non-Banking Financial Company).
On the other hand, 360 ONE WAM Ltd. (360 OWL) is a leading Indian wealth and asset management firm. It caters to affluent clients and institutions with customized financial solutions.
360 OWL’s subsidiaries—360 Prime, 360 Portfolio, and 360 Distribution—handle different aspects of wealth management, lending, and distribution of financial instruments.
What Does This Acquisition Mean?
This acquisition is more than just a transfer of businesses. It signifies a consolidation of expertise in India’s growing wealth management sector.
According to CCI’s public statement, this deal is expected to enhance competition and service quality in India’s financial sector without adversely affecting the market structure. A detailed order from the Commission is awaited.
Why This Deal Matters Now
India’s HNI and ultra-HNI population has been growing steadily. As per Knight Frank’s 2024 Wealth Report, India saw a 14% growth in ultra-rich individuals in the past year alone. The demand for advanced wealth management solutions is surging.
By acquiring UBS’s established services, 360 ONE is better positioned to cater to this expanding client base with enhanced offerings and deeper market reach.
UBS AG: Still in the Picture
Interestingly, this is not a full exit for UBS. Through the deal, UBS AG will gain a minority stake—4.95% via warrants—in 360 OWL. This move keeps UBS financially aligned with the growth of the Indian wealth management landscape while reducing direct operational roles.
Looking Ahead
This deal aligns with the broader industry trend of consolidation and specialization. As more global players look to restructure or partner with local giants, India’s wealth management ecosystem stands to gain in efficiency, scale, and innovation.
As the final order from the CCI becomes public, more clarity will emerge on operational timelines and the integration process.
Final Thoughts
This acquisition is a win-win. 360 ONE expands its leadership in the Indian wealth management space, while UBS strategically maintains a stake in a high-growth market. Most importantly, the clients—both institutional and individual—can expect more comprehensive, reliable, and tailored services in the years to come.
The Indian financial services industry is on the cusp of transformation, and this deal just accelerated the journey.
