User-Generated Travel Content Remains Unregulated
The Ministry emphasized that influencer-led travel promotions are user-generated and disseminated independently across multiple digital platforms. As such, there is currently no separate mechanism to verify the authenticity or safety of such posts. Travelers are advised to exercise discretion while following influencer recommendations.
Official Tourism Promotion Channels
To provide reliable travel information, the Ministry of Tourism actively promotes destinations, itineraries, and cultural experiences through its official Incredible India Digital Platform (IIDP) and verified social media handles. These platforms serve as authoritative sources for authentic and safe travel guidance for both domestic and international tourists.
Government Stance and Public Advisory
Union Minister for Tourism and Culture, Shri Gajendra Singh Shekhawat, conveyed this information in a written reply to the Rajya Sabha. While the Ministry does not directly control influencer content, it encourages travelers to rely on official tourism sources for accurate information and safe travel planning.
