Science-Based Communication Key to Public Trust
Addressing the participants, Shri Chirag Paswan underlined that food processing plays a crucial role in reducing post-harvest losses, improving shelf life, enhancing nutritional value and increasing farmers’ incomes. He stressed that misinformation around processed foods can distort public perception and weaken trust in a sector that is vital to India’s food security.
The Minister emphasised the need for science-backed, transparent and responsible communication to counter false narratives. He called for a coordinated strategy that uses digital platforms, social media, mass communication channels and credible influencers to ensure that accurate information reaches citizens across the country.
Leveraging Digital Platforms and Influencers
Shri Paswan highlighted the growing influence of social media in shaping public opinion and said that countering misinformation requires an equally strong and informed digital presence. He advocated engaging credible experts, nutrition professionals and responsible influencers who can communicate facts in a simple and accessible manner.
The Minister also stressed that countering misleading publicity is a shared responsibility of government, regulators, industry and civil society. A balanced narrative, he said, must acknowledge concerns while clearly explaining scientific evidence and regulatory safeguards.
Progress Since the First Committee Meeting
Secretary, Ministry of Food Processing Industries, Shri Avinash Joshi, briefed the committee on the steps taken since the previous meeting. These include extensive stakeholder consultations, expert reviews and nationwide outreach of approved frequently asked questions to clarify common misconceptions about processed foods.
Shri Joshi reiterated the importance of coordinated efforts among stakeholders to strengthen informed public discourse and build consumer confidence through factual and consistent messaging.
Broad Participation Reflects Whole-of-Industry Approach
The meeting witnessed participation from senior officers of the Ministry, including the Special Secretary and Joint Secretaries, as well as heads and senior representatives from key regulatory and technical institutions such as the Food Safety and Standards Authority of India (FSSAI) and the National Institute of Food Technology Entrepreneurship and Management.
FSSAI Chief Executive Officer Shri Ranjit Punhani was present along with representatives from leading industry associations including FICCI, CII, ASSOCHAM, AIFPA, AFSTI and FSNM. Senior executives from major food processing companies also participated, reinforcing a whole-of-government and whole-of-industry approach.
Strengthening Informed Consumer Choices
The committee discussed the need to empower consumers with accurate information so they can make informed dietary choices. Participants highlighted that clear labelling, regulatory oversight and public education are essential to bridge the gap between perception and reality in the food processing sector.
The Ministry reiterated its commitment to working closely with regulators and industry to promote transparency, uphold food safety standards and encourage responsible innovation in food processing.
