Two-Pillar Structure: Niryat Protsahan and Niryat Disha
The Mission operates through two integrated sub-schemes — Niryat Protsahan and Niryat Disha. While Niryat Protsahan focuses on financial enablers such as export credit and trade finance, Niryat Disha addresses non-financial constraints including compliance, logistics and market access.
This whole-of-government approach aims to remove fragmentation in exporter support and provide seamless assistance across the exporter journey — from market exploration and finance to logistics and overseas warehousing.
Boosting Trade Finance for MSMEs
Under Niryat Protsahan, newly launched interventions are expanding access to affordable and diversified trade-finance tools. A key initiative promotes export factoring, enabling MSMEs to unlock working capital by selling receivables to registered financial institutions. An interest subvention of 2.75% is provided, subject to a cap of ₹50 lakh per IEC.
Credit assistance for e-commerce exporters has also been introduced, supporting MSMEs using postal, courier and overseas fulfilment channels. Implemented through the Export-Import Bank of India, the scheme offers guarantee coverage up to 90% for direct e-commerce credit and up to 75% for overseas inventory financing.
Another intervention supports emerging export opportunities by enabling MSMEs to expand into new or higher-risk markets through shared-risk and credit instruments, with defined exposure caps to manage risk prudently.
Interest Subvention and Collateral-Free Credit
Existing financial support mechanisms under the Mission continue to play a vital role. Interest subvention of 2.75% is available on pre- and post-shipment export credit, easing liquidity pressures for MSMEs. Arrears under the earlier Interest Equalisation Scheme have been cleared, and thousands of exporters have registered for support since January 2026.
Collateral-free export credit is facilitated through credit guarantee coverage of up to 85% for micro and small enterprises and 65% for medium enterprises, with a maximum eligible credit limit of ₹10 crore per exporter.
Strengthening Compliance and Market Access
Under Niryat Disha, the newly launched TRACE initiative supports exporters in meeting international testing, inspection and certification requirements. Financial assistance covers up to 75% of certification costs for priority global standards, subject to an annual ceiling of ₹25 lakh per exporter.
The LIFT intervention mitigates logistics disadvantages faced by exporters in hinterland regions by reimbursing up to 30% of eligible transport costs, capped at ₹20 lakh per year. This aims to improve competitiveness for exporters operating away from major ports.
INSIGHT focuses on trade intelligence, training and institutional capacity building, while FLOW enables access to overseas warehousing, fulfilment centres and e-commerce export hubs with financial assistance for up to three years.
Market Access Activities Accelerated
The Market Access Support (MAS) component facilitates Buyer-Seller Meets, Trade Fairs and Reverse Buyer-Seller Meets, with assistance of up to ₹10 crore per event. Airfare support is extended to MSMEs participating in approved international events.
Arrears under the previous Market Access Initiative Scheme have been cleared, and dozens of trade events have already been approved under the Mission framework.
Application Process Simplified
Applications under Niryat Protsahan are filed via dgft.gov.in through an Intent-to-Claim system that generates a Unique Identification Number for processing financial support. For TRACE and LIFT under Niryat Disha, exporters submit claims on trade.gov.in with required documentation.
Proposal-based interventions such as FLOW, INSIGHT and MAS are evaluated through a structured approval mechanism involving a Steering Committee.
By combining financial support, compliance assistance and global market facilitation under one umbrella, the Export Promotion Mission aims to empower MSMEs to scale sustainably and strengthen India’s position in global trade.
