Encouraging young and first-time voters through the ‘Turning 18’ campaign to join the democratic festivities
The ‘You are the One’ campaign acknowledges the significance of diverse stakeholders in the electoral process, including the pivotal role of polling machinery in ensuring every vote counts
Crafting tailored messaging strategies incorporating compelling themes, collaborations with renowned ECI figures, and GenZ-centric content
A dedicated initiative to combat misinformation and fake news surrounding election processes
With the 2024 Lok Sabha Elections on the horizon, the Election Commission of India (ECI) is embarking on an innovative journey to engage citizens via social media platforms with unique campaigns like ‘Turning 18’ and ‘You are the One.’ These initiatives are part of a tailored messaging strategy under the overarching theme of ‘Chunav Ka Parv, Desh Ka Garv.’ Presently, ECI maintains a strong social media presence on major platforms such as Facebook, Instagram, and YouTube, along with recent additions like Public App, WhatsApp Channel, and LinkedIn.
‘Turning 18’ Campaign
Recognizing urban and youth apathy as significant challenges in improving voter turnout, the ECI’s ‘Turning 18’ campaign focuses on young and first-time voters. Its primary goal is to motivate youngsters to actively participate in the upcoming elections and address the observed apathy.
The campaign employs various themes and strategies to capture the audience’s attention, utilizing thematic logos for easy recognition. By showcasing the evolution of elections over time, from past to present, it underscores the progress made.
