Dhanteras 2025: Gold Prices Surge Bihar Jewellery Sales Drop

RR Team

2 months ago

Patna witnessed a subdued Dhanteras this year as soaring gold prices and changing buyer preferences dampened the festive spirit. According to the Indian Bullion and Jewellers Association Limited (IBJA) Bihar chapter, combined gold and silver sales fell to ₹585 crore from last year’s ₹700 crore, marking a 16% decline.

Silver sales totaled ₹160 crore with 600kg sold, while gold reached ₹425 crore from approximately 300kg. Last year, Bihar saw over 1,000kg of gold and silver traded during Dhanteras. Rising prices and a shift toward lightweight, affordable gold ornaments were cited as key reasons for the drop.Chandan Soni, IBJA Bihar head, highlighted that 18K gold accounted for nearly two-thirds of the total gold trade, generating over ₹200 crore in sales. Demand for 22K and 24K gold declined as consumers prioritized value-for-money options.

The ongoing elections also affected supply chains from outside Bihar, limiting precious metal availability. Despite the lower volume, high prices ensured overall business remained steady, especially in larger jewellery outlets.

Pranay Kumar Mazumdar, manager at a Fraser Road jewellery store, noted a 30–40% increase in sales compared to last year, driven by lightweight daily-wear designs such as rings, pendants, and earrings. Umesh Tekriwal, manager of another prominent brand, reported a 40–45% rise, selling 5–6kg of gold and silver and generating business worth ₹6 crore.

Patliputra Sarafa Association President Binod Kumar emphasized that buyers view precious metals as safe investment options, contributing to sustained sales despite high prices. Smaller purchases, including one-gram gold coins and rings for special occasions, were common among consumers.

Jewellery stores across Patna opened early and remained busy until midnight, with police and security personnel deployed to manage crowds. The festival, while cautious, reflected a shift in buyer behavior toward affordability and modern designs.

Gold prices on Dhanteras 2025 stood at ₹1,30,500 per 10gm for 24K, ₹1,21,000 for 22K, and ₹99,000 for 18K gold, sharply higher than last year’s ₹78,850, ₹76,950, and ₹70,170 respectively.