Dr Jitendra Singh Calls for Storytelling in Science Communication

Whole-of-government approach for coherent communication

Dr Singh stressed the need for a “whole-of-government” approach to ensure consistent messaging across ministries. He said, “Communication is not merely about information dissemination; it is about building trust, awareness, and participation.” The Minister directed all science and technology departments to identify at least two success stories that highlight how government initiatives are transforming citizens’ lives.

He added that authentic and people-centric communication must be at the heart of government outreach, particularly in science, technology, and administrative reforms. “Our communication should inspire citizens, not just inform them,” he said.

Emphasis on digital innovation and credibility

Principal Director General Dhirendra Ojha highlighted that effective communication in today’s digital era must be clear, credible, and proactive. He noted that transparency and consistency are vital to building trust in an era of misinformation.

Director General (New Media), B. Narayanan, emphasized how digital platforms have democratized access to government information. He urged departments to use short videos, interactive graphics, and multilingual content for better citizen engagement. “Digital media brings inclusivity and immediacy,” he said, adding that real-time interaction can deepen citizen participation.

Collaborative communication through MyGov and partnerships

Joint Secretary, Ministry of Information and Broadcasting, Senthil Rajan, called for a “whole-of-society” approach involving civil society, academia, and private partners in communication efforts. CEO MyGov, Nand Kumarum, shared how the MyGov platform has evolved as a participatory medium for idea-sharing and citizen feedback. He announced plans to expand MyGov’s reach through regional languages and local initiatives.

Commitment to transparent and inclusive governance

The session began with a welcome address by Secretary DoPT Rachna Shah, while V. Srinivas from DARPG shared successful campaign examples from administrative reforms. Participants agreed on the need to align communication strategies with the government’s vision for transparency and public trust.

Dr Singh concluded that government communication should focus on “telling stories that matter” showcasing innovations, human impact, and national progress. By leveraging storytelling, digital media, and collaboration, ministries aim to bridge the gap between policy and people.