Fevicol’s tribute speaks volumes without a single word. The lone moustache symbolised Pandey’s unmatched ability to create campaigns that resonated deeply with the Indian audience. The ad marked a fitting farewell to one of the most influential figures in the advertising world.
Amul also paid homage with a tribute stating, “Inka sur sabse mila,” reflecting Pandey’s talent for connecting with people through simple yet powerful messaging.
Piyush Pandey’s Creative Journey
Born in Jaipur in 1955, Pandey joined Ogilvy & Mather India in 1982 as a client-servicing executive and later became Executive Chairman and Creative Director. Over four decades, he redefined Indian advertising with authentic storytelling and colloquial Hindi, breaking away from Western-centric approaches. Iconic campaigns like Cadbury’s “Kuch Khaas Hai” and Asian Paints’ “Har Ghar Kuch Kehta Hai” remain etched in the collective memory of India.
Legacy Through Fevicol Campaigns
One of Pandey’s celebrated creations, Fevicol’s 60-year anniversary film, portrayed a humble sofa traversing six decades of Indian life, symbolising durability and emotional connection. Pandey once stated, “Fevicol is not just an adhesive, but a cultural glue that salutes the people of India. The brand’s 60-year journey and campaigns honour craftsmanship and human spirit.”
His philosophy combined simplicity with storytelling, making advertising relatable and culturally grounded. Social media flooded with nostalgic clips of his most memorable campaigns following his demise, highlighting his enduring impact.