Gold Prices Hit Record High on Dhanteras 2025
India celebrates Dhanteras 2025 under the golden glow of record-high gold prices, with MCX Gold futures touching around ₹1,31,000 per 10 grams and retail jewellery rates ranging from ₹1,35,000 to ₹1,40,000 depending on purity and making charges. Despite the sharp surge, the festive sentiment among buyers remains strong, driven by both tradition and investment interest.
High Prices Reshape Festive Buying Patterns
The record prices have prompted many middle-class families to rethink their Dhanteras gold-buying strategies. While volume purchases are lower, the focus has shifted towards smaller, symbolic buys that maintain the auspicious spirit without overspending. Lightweight items such as nose pins, delicate pendants, and earrings are in high demand this season.
According to Jateen Trivedi, VP Research Analyst – Commodity and Currency at LKP Securities, “While the prices may limit large purchases, festive buying will continue due to cultural significance and the perception of gold as a hedge against inflation.”
Investment Takes Centre Stage
Jewellers across India have reported a growing preference for investment-grade gold—coins, bars, and digital gold—over ornamental purchases. Buyers seeking value over aesthetics are choosing smaller denominations to ensure purity, minimize making charges, and benefit from gold’s steady price rally. This shift reflects a trend towards gold as a financial instrument rather than purely a fashion statement.
The FOMO Effect: Buying Before Prices Climb Higher
Gold prices have soared by over 60% in the past year, fueled by global geopolitical tensions and expectations of interest rate cuts in the United States. This sharp increase has created a “Fear of Missing Out” among Indian buyers, who fear even higher rates ahead of the wedding season. As a result, demand for gold coins and ETFs is witnessing a noticeable surge.
Economic Factors Support Household Liquidity
Despite high prices, macroeconomic conditions are enabling continued festive spending. Recent personal income tax cuts and higher exemption limits have boosted disposable incomes. Many households are channeling these savings into traditional safe-haven assets like gold, reinforcing its cultural and financial appeal.
Moreover, the simplified Goods and Services Tax (GST) structure—3% on gold and 5% on making charges—has stabilized pricing and improved consumer confidence in organized jewellery retail. Jewellers are further enticing buyers with festive discounts, zero-making-charge offers, and assured buyback schemes.
Jewellers Adapt with New Marketing Tactics
Leading jewellery chains have introduced creative purchasing schemes, such as advance instalment plans and guaranteed rate locks. These measures help buyers spread costs over time while ensuring price protection. Retailers are also promoting “smart gold” purchases, encouraging customers to buy minimal quantities that carry long-term investment value.
Outlook: Value Over Volume
Industry experts believe that this Dhanteras may not set records for sales volume, but it could achieve record value in rupees. The modern Indian consumer appears more informed and strategic—balancing sentiment with financial wisdom. As gold continues to shine globally, Dhanteras 2025 underscores India’s evolving approach to wealth preservation and festive tradition.
