The wait is finally over. Google is all set to unveil its Pixel 10 Series at the annual Made by Google event today, August 20, 2025, in New York. This year’s event promises more than just smartphones—it is expected to feature new wearables, accessories, and updates to Google’s hardware ecosystem.
When and Where to Watch
The launch event will begin at 1 PM ET (10:30 PM IST). You can catch the livestream on the Google Store, Google’s official YouTube channel, and its social media platforms. Reports suggest that celebrities such as Jimmy Fallon, Stephen Curry, and the Jonas Brothers may make appearances, adding a touch of entertainment to the tech showcase.
According to leaks and Google’s own teasers, we will see four major smartphones:
- Pixel 10
- Pixel 10 Pro
- Pixel 10 Pro XL
- Pixel 10 Pro Fold
All devices are expected to run on the new Tensor G5 chip, built on TSMC’s 3nm process. Google has focused on better battery life and enhanced camera systems, which could make the new Pixel lineup a strong competitor against Apple and Samsung. Interestingly, pricing is expected to remain similar to last year’s Pixel 9 series, making it an attractive upgrade option.
Other Expected Devices
Along with smartphones, Google may launch the Pixel Watch 4 in 41mm and 45mm options, available in both WiFi and LTE models. Powered by the Snapdragon W5 Gen 1 chip and a new Google M55 co-processor, it is expected to offer smoother performance and better integration with Android devices.
The event may also feature the new Pixel Buds 2a, an affordable TWS option with improved Active Noise Cancellation (ANC) and up to 7 hours of playback, extendable to 20 hours with the charging case.
Why This Launch Matters
With AI at the heart of Google’s hardware strategy, the Pixel 10 series could introduce smarter photography, on-device AI assistants, and tighter integration with Google services. This launch is also crucial as it sets the tone for Google’s battle in the premium smartphone market, especially against the iPhone 16 series and Samsung Galaxy Z Fold lineup.
Final Thoughts
The Made by Google 2025 event is more than a product launch—it is a statement of where Google sees the future of smartphones, wearables, and AI-powered devices. Whether you are a tech enthusiast or someone considering a smartphone upgrade, tonight’s launch is worth tuning into.