HUL reported standalone revenue of ₹15,585 crore, marking a modest 0.5% year-on-year increase. While revenue growth lagged expectations of ₹15,850 crore, the underlying performance remained stable as the company navigated the impact of recent GST rate reforms and uneven rural demand recovery.
Earnings Before Interest, Tax, Depreciation, and Amortisation (EBITDA) came in at ₹3,563 crore, slightly down 2.3% year-on-year but aligned with analyst projections. The EBITDA margin stood at 22.9%, down 60 basis points from the previous year, yet higher than the street expectation of 22.5%.
CEO Priya Nair’s Growth Focus
Marking her first quarterly results as MD & CEO, Priya Nair emphasized that HUL’s strategic direction would remain “obsessed with volume-led revenue growth.” She noted that the company’s focus will shift toward accelerating product volumes rather than relying solely on price-led gains, aiming for sustainable long-term market leadership.
“We are committed to driving growth through innovation, consumer-centricity, and sharper execution. Our focus is on improving volumes across key categories while maintaining healthy margins,” Nair said during the post-results interaction.
Impact of GST and Ice Cream Business Demerger
HUL noted that the quarter’s performance was temporarily affected by trade and channel disruptions following GST rate reforms. Around 40% of its product portfolio transitioned from the 18% to the 5% tax slab, a move expected to normalize consumer pricing and boost affordability over time.
The company also indicated that its planned demerger of the ice cream business could yield a margin benefit of 50–60 basis points. Management reaffirmed its medium-term margin outlook in the 23–24% range, driven by operational efficiency and premiumization efforts.
Stock Market Response
Following the earnings announcement, HUL shares rose up to 2.7% in early trade before settling 1.5% higher at ₹2,630 on the NSE. Year-to-date, the stock has gained 12.5%, outperforming the broader FMCG index.
Analysts welcomed the management’s renewed focus on volume expansion and operational agility, calling it a “positive strategic reset” under Priya Nair’s leadership. “The company’s margin resilience and portfolio repositioning post-GST changes suggest steady fundamentals,” said a Mumbai-based equity analyst.
Looking Ahead
HUL expects a gradual demand recovery, particularly in rural markets, from November onwards. The company plans to strengthen its distribution network, expand digital initiatives, and launch innovations across personal care and home care segments.
Industry watchers believe that as inflation stabilizes and discretionary spending recovers, HUL’s focus on volume-led growth and operational leverage could drive stronger earnings momentum in upcoming quarters.