The iconic Indian Goli Soda is making a triumphant return to the global market, rebranded as Goli Pop Soda, thanks to the efforts of the Agricultural and Processed Food Products Export Development Authority (APEDA) under the Ministry of Commerce & Industry. Once a nostalgic favorite in Indian households, this traditional beverage has now found its way to international shelves, marking a significant milestone in the promotion of India’s homegrown food and beverage industry.
With successful trial shipments to the USA, UK, Europe, and Gulf countries, Goli Pop Soda has quickly gained traction among global consumers. A key partnership with Fair Exports India has facilitated its presence in Lulu Hypermarket, one of the largest retail chains in the Gulf region, where the drink has received an overwhelmingly positive response. In the UK, it has emerged as a cultural sensation, blending traditional Indian flavors with modern appeal, showcasing India’s rich beverage heritage on an international scale.
The official global launch of Goli Pop Soda was celebrated on February 4, 2025, with a flag-off ceremony supported by APEDA and organized by ABNN. This event underscored India’s commitment to promoting high-quality, authentic products in the global beverage market. The revival of Goli Soda, which had nearly disappeared due to the dominance of multinational soft drink companies, is a testament to India’s efforts in bringing back its traditional flavors while modernizing them for contemporary consumers.
What makes Goli Pop Soda stand out is its innovative packaging, featuring a unique pop opener that recreates the fizzy burst reminiscent of the classic Goli Soda experience. This reinvention has captivated international audiences, turning the drink into an exciting and trendy beverage choice. APEDA also showcased Goli Pop Soda at the International Food & Drink Event (IFE) in London from March 17-19, 2025, providing Indian exporters a valuable platform to engage with global buyers and expand the reach of Indian food and beverage products.
The success of Goli Pop Soda is more than just a commercial achievement—it represents the revival of India’s rich culinary traditions and a step forward in strengthening the country’s presence in the global food industry. With its growing popularity, this once-forgotten drink is proving that Indian flavors can compete with international brands, paving the way for more homegrown products to shine on the world stage.
