According to the MWCD, users may experience a short transition period during the system integration. If callers face difficulty reaching the new number during this phase, they can continue using the old number 14408 temporarily.
The ministry reassured citizens that the helpline would maintain its existing functions, offering support in multiple languages and catering to diverse user needs across India. The service will handle queries related to nutrition tracking, financial benefits, and grievance resolution for mothers, children, and frontline workers.
Ensuring Continued Support for Women and Children
The new helpline 1515 is expected to significantly enhance the reach and efficiency of two of India’s flagship welfare initiatives. POSHAN Abhiyaan focuses on improving nutritional outcomes for pregnant women, lactating mothers, and children under six years, while the PMMVY provides financial assistance to pregnant and lactating women for wage loss compensation and childcare support.
By streamlining communication through an easier helpline number, the ministry aims to ensure uninterrupted support for millions of beneficiaries. This step aligns with the government’s Digital India initiative, which seeks to use technology to make welfare services more inclusive and accessible.
Helpline to Empower Frontline Workers
Anganwadi workers and health volunteers, who form the backbone of POSHAN and PMMVY implementation, will also benefit from this new helpline. It will allow them to report service gaps, seek guidance, and ensure real-time updates on scheme operations.
The helpline will continue to operate as a 24×7 service with trained call agents equipped to handle queries from beneficiaries and frontline staff alike. This will further strengthen the government’s community outreach and ensure last-mile delivery of nutrition and maternity benefits.
A Step Toward Simplified Citizen Engagement
The new helpline is not just a number change — it reflects a broader move towards simplification and efficiency in citizen engagement. The government’s approach focuses on improving response times, enhancing data integration, and ensuring that all queries are resolved effectively.
Citizens can expect seamless access to updates on schemes, eligibility criteria, and grievance redressal mechanisms through the helpline 1515 once it goes live on November 1, 2025.