The PMC’s special drive is being conducted across all six municipal zones using scientific survey methods to locate unipoles, banners, and other unauthorized advertising structures. Teams are actively targeting illegal installations in public spaces, on government premises, electric poles, and private buildings’ walls and rooftops.
According to a PMC press release, a total of 196 hoardings have been removed, and 253 notices issued. Zone-wise actions include:
- New Capital Circle: 50 removals, 49 notices
- Pataliputra: 53 removals, 16 notices
- Kankarbagh: 17 removals, 89 notices
- Azimabad: 35 removals, 33 notices
- Patna City: 15 removals, 45 notices
- Bankipur: 26 removals, 21 notices
PMC Commissioner Directs Strict Compliance
PMC Commissioner Yashpal Meena emphasized strict enforcement, directing officials to conduct operations during both day and night in congested areas to minimize traffic disruptions. “Disregard for rules will not be accepted under any circumstances,” he said, urging officers to resist external pressure and ensure the city’s image remains intact.
Recovery of Outstanding Arrears
Alongside the physical removal of illegal hoardings, PMC has initiated recovery actions against advertising agencies with outstanding dues totaling ₹107 crore. Notices have been sent to 54 agencies, demanding immediate payment. Failure to comply may lead to legal proceedings under the Public Demands Recovery Act and possible blacklisting of the agencies.
Urban Planning and Revenue Benefits
The crackdown aligns with PMC’s broader objective to create a structured advertisement framework that balances city aesthetics and revenue generation. Standardized hoardings are expected to improve visual appeal and enhance financial returns for the civic body.