Promoting India’s Hidden Gem: Kutch
Located in Gujarat, the Rann of Kutch is one of India’s most visually stunning landscapes. With white salt flats stretching to the horizon, it has become a hotspot for travel, photography, and adventure.
Yet, despite its beauty, it remains underexplored. That’s why the recent initiative by TVS Motor Company to promote the region through motorcycling caught the Prime Minister’s attention.
PM Modi Meets TVS Leaders
On July 19, 2025, Prime Minister Modi met Shri Venu Srinivasan and Mr. Sudarshan Venu in New Delhi. During the meeting, he appreciated their effort to showcase Kutch through immersive, on-the-road experiences for motorcyclists.
Shortly after, PM Modi responded to a post by TVS on social media platform X (formerly Twitter), saying:
“Glad to have met Shri Venu Srinivasan Ji and Mr. Sudarshan Venu. I commend them for the effort to chronicle the beauty of Kutch and also encourage motorcyclists to go there.”
Adventure Meets Culture
The campaign by TVS Motor is not just about speed and rides. It combines adventure tourism with regional culture. Bikers explore historic forts, local handicrafts, vibrant Gujarati food, and folk music—making every journey enriching.
Such efforts help connect the younger generation with India’s diverse heritage. The company’s decision to focus on Kutch sets an example for how brands can blend business with cultural impact.
Motorcycle Tourism: A Growing Trend
Across the world, motorcycle tourism is booming. In India, too, the trend is catching up. Riders now seek not just destinations, but experiences.
Kutch, with its flat terrains and open skies, is perfect for such rides. Its annual Rann Utsav already draws tourists. The motorcycling community can now help extend that footfall year-round.
Caption: Prime Minister Narendra Modi meeting Venu Srinivasan and Sudarshan Venu
Image Description: A candid photograph of PM Modi discussing Kutch tourism and road safety initiatives with the top leadership of TVS Motor Company.
Government Support for Sustainable Tourism
This meeting reflects the government’s push towards sustainable and local tourism. Encouraging road trips to unexplored regions like Kutch aligns with the larger vision of making India a hub for experiential travel.
The Ministry of Tourism has also been working to promote regional circuits under the Swadesh Darshan Scheme, where Kutch features prominently as part of the Desert Circuit.
TVS: More Than Just Machines
TVS Motor Company is one of India’s most respected two-wheeler brands. With its initiatives like “Ride for Change” and “Explore India on Two Wheels,” the company is blending mobility with meaning.
Its campaign in Kutch includes documentary-style visuals, short films, and ride guides aimed at young Indian bikers and global enthusiasts.
Digital Campaigns and Public Response
The campaign has received strong traction online. TVS’s posts showcasing the breathtaking landscapes of Kutch have gone viral on platforms like X and Instagram. Riders have been sharing their own photos and tagging locations, boosting visibility for local tourism.
Comments from netizens reveal their growing interest in exploring Kutch beyond the festival season—exactly what this campaign hopes to achieve.
Conclusion: A Ride into the Heart of India
PM Modi’s encouragement to TVS Motor Company is more than symbolic. It represents a nudge to Indian businesses to take cultural initiatives seriously. With support from the government and proactive efforts from the private sector, regions like Kutch can emerge as global tourism hubs.
So, the next time you plan a trip, maybe ditch the flight—and rev up your motorcycle instead. The road to Kutch is calling.
