The main aim of सेल-e-BRATION is to emphasize SAIL’s integral role in everyday Indian life. By portraying the brand as a “reliable friend,” the campaign seeks to strengthen the emotional “Steel-to-Soul” connection, highlighting that while SAIL builds infrastructure, it also safeguards the precious moments of citizens.
Themes for Participation
- Building India’s Big Dreams: Showcasing the nation’s railways, bridges, and highways.
- Shield & Star: Highlighting contributions to defense (tanks, ships) and space exploration.
- There’s a Little Bit of SAIL in Everyone’s Life: Focusing on SAIL’s community impact through schools, hospitals, and sports programs.
- Products Everywhere: Demonstrating SAIL’s presence in homes, offices, and urban spaces.
Prizes and Recognition
To reward creativity, the top five participants will receive ₹10,000 each, a Certificate of Appreciation from SAIL, and national visibility through official SAIL social media platforms.
Participation Guidelines
- Eligibility: Open to all Indian citizens.
- Format: MP4 videos, 1080p resolution, maximum 2 minutes.
- Language: Hindi or English.
- Submission: Upload videos to a cloud platform and share the link via MyGov portal.
- Deadline: 16 February 2026, 11:59 PM IST.