Steel Authority of India Limited (SAIL), the country’s largest steel producer, has reported a strong and resilient sales performance during the April–November 2025 period, underlining its market leadership and customer-centric approach. Despite global price pressures and uncertain trade conditions, the Maharatna PSU achieved cumulative sales of 12.7 million tonnes, marking a robust 14 per cent growth over 11.1 million tonnes recorded during the same period last year.
SAIL delivered an exceptional sales performance in November 2025, registering a 27 per cent growth compared to the same month last year. The month witnessed strong demand across product categories, supported by enhanced logistics and improved customer outreach.
Retail sales emerged as a key growth driver, surging by an impressive 69 per cent to 0.14 million tonnes in November 2025, compared to 0.084 million tonnes in November 2024. This sharp increase reflects rising demand from the housing, infrastructure, and small construction segments.
Leadership in TMT Bars and Retail Expansion
During November, SAIL also emerged as the highest seller of TMT bars in the country, reinforcing its dominance in the retail steel segment. The growth was supported by increased domestic saleable steel volumes, higher road dispatches, and expanded door delivery services from warehouses.
The company’s focused push towards strengthening last-mile connectivity helped ensure timely delivery and better availability of steel products across markets. This strategy significantly enhanced SAIL’s visibility and reach among retail customers and dealers.
Consistent Growth During April–November Period
Building on the strong monthly momentum, SAIL’s cumulative sales during April–November 2025 stood at 12.7 million tonnes, reflecting steady demand across sectors. The growth came despite challenges such as fluctuating global steel prices, demand volatility, and geopolitical uncertainties affecting international trade.
Company officials attributed this performance to a well-calibrated sales strategy and the continuous efforts of SAIL’s marketing and logistics teams. The focus remained on protecting domestic market share while enhancing customer satisfaction.
Retail Channel Strengthened by Brand Outreach
Retail channel sales during the April–November 2025 period registered 0.97 million tonnes, marking a 13 per cent increase over 0.86 million tonnes recorded in the corresponding period last year. The sustained growth reflects increasing trust among retail consumers and small businesses.
SAIL noted that nationwide brand promotion campaigns played a significant role in reinforcing brand recall and driving footfalls across authorised dealer networks. These initiatives helped the company connect more effectively with end-users.
Resilience Amid Global Uncertainty
SAIL’s performance assumes greater significance in the backdrop of global steel market headwinds, including price pressures, policy uncertainties, and geopolitical tensions. Despite these challenges, the company maintained stable operations and delivered growth across multiple sales channels.
The results underscore SAIL’s operational excellence, market responsiveness, and strong institutional framework. The company stated that its collective workforce remains focused on achieving higher efficiency and sustained excellence in the coming months.