When a missing ingredient threatens her lunch plans, Delhi professional Tanisha Singh does not step outside or wait for markets to open. Instead, she taps her phone. Within minutes, tomatoes arrive at her doorstep. What once felt extraordinary has become routine in India’s largest cities, where groceries, snacks and even…
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Swiggy Instamart Opens Offline Experience Store in Gurugram
Swiggy’s quick commerce arm, Instamart, has opened its first offline experiential store in Gurugram, marking a notable shift in how rapid delivery platforms are experimenting with consumer engagement. The mini store allows customers to physically explore select products available on the Instamart app, reflecting the evolving preferences of urban shoppers….