Indian Mango Mania 2025 Showcases India’s Mango Pride in Abu Dhabi
To celebrate India’s rich mango heritage and boost exports, APEDA (Agricultural and Processed Food Products Export Development Authority) launched ‘Indian Mango Mania 2025’ in Abu Dhabi. The vibrant in-store promotion, in partnership with the Embassy of India in the UAE and Lulu Group, spotlighted India’s most premium and GI-tagged mango varieties.
Timed perfectly with the peak mango season, this event aimed to bring the authentic taste of Indian mangoes to global consumers—especially the Indian diaspora across the Gulf.
Exotic Varieties Take Center Stage
Visitors at Lulu Hypermarket in Khalidiyah Mall were treated to a mango lover’s paradise. Some of the GI-tagged and regional mango varieties displayed included:
- Banarasi Langda
- Dasheri, Chausa, Amrapali, Sunderja
- Bharat Bhog, Prabha Shankar, Malda, Mahmood Bahar
- Lakshman Bhog, Vrindavani, Fasli, and Mallika
Each variety brought a unique flavor, history, and origin story—from Uttar Pradesh, Bihar, West Bengal, Madhya Pradesh, and beyond.
Key Dignitaries and Inauguration
The festival was inaugurated by Ambassador of India to the UAE, Shri Sunjay Sudhir, in the presence of:
- Shri Yusuff Ali M.A., Chairman of Lulu Group
- Shri Rohit Mishra, Counsellor (Trade & Investment), Indian Embassy
- Dr. C.B. Singh, Deputy General Manager, APEDA
Ambassador Sudhir praised Lulu’s role in showcasing Indian agricultural excellence. “This mango festival strengthens India’s export presence while celebrating our cultural connection to mangoes,” he said.
Lulu Chairman Yusuff Ali added, “Lulu is proud to be a gateway for India’s best mangoes to reach millions across the UAE and Gulf.”
Supporting Farmers, Celebrating Flavour
From New Delhi, APEDA Chairman Shri Abhishek Dev reaffirmed the authority’s commitment to supporting Indian growers and FPOs. “We’ve arranged the airlifting of mangoes from different states to ensure freshness and variety. This helps small farmers and opens big markets.”
In 2024, India exported over 12,000 metric tonnes of mangoes to the UAE, valued at USD 20 million—making it the top destination for Indian mangoes.
More Than Just Mangoes: A Culinary Festival
The event went beyond fruit displays. Shoppers enjoyed a curated menu of mango-based culinary experiences, including:
🧁 Desserts & Bakery
- Mango pastries, Swiss rolls, doughnuts, macaroons
- Mango bread, layered cakes
🍛 Traditional Indian Dishes
- Mango fish curry, mambazha payasam, mango chutney, mango pulao
🥗 Snacks & Fusion
- Mango chaat, fritters, tropical salads
- Mango sushi, mango-stuffed chicken, chapli kebab
🥒 Pickles & Preserves
- Mango-dates pickle, Kashmiri-style garlic mango pickle
🥤 Beverages
- Fresh mango juice, smoothies, pulps, jams, and jellies
The sensory spread turned a simple shopping trip into a flavorful experience that bridged cultures.
Strengthening Agri-Export Goals
This promotion is part of APEDA’s larger strategy to:
- Expand global market access for Indian FPOs and FPCs
- Position India as a leader in agri-export excellence
- Build sustainable farm-to-global-shelf models
The event also reinforces India’s diplomatic and trade outreach in the Middle East, aligning with the government’s vision of boosting exports through brand India.
