Reimagining Governance: MyGov’s ‘Think Social’ Workshop Ushers in a New Era of Digital Outreach
On June 12, 2025, MyGov, the citizen engagement platform under the Ministry of Electronics and Information Technology (MeitY), hosted a powerful workshop titled “Think Social @ MyGov” at the India Habitat Centre, New Delhi.
This one-day event brought together digital communication professionals from across central Ministries, along with industry leaders from YouTube and Meta, to reimagine how government interacts with citizens in the digital age.
A Vision for Citizen-Centric Governance
The workshop opened with ceremonial lamp lighting and welcoming remarks by Shri Nand Kumarum, CEO of MyGov, who reflected on the platform’s 11-year journey.
He emphasized the vital role of digital tools in supporting Janbhagidari (citizen participation)—a core element of Prime Minister Narendra Modi’s governance model.
“Social media isn’t just outreach—it’s policy-making in real time,” he stated.
Learning from the Best: Sessions by YouTube and Meta
Senior subject matter experts from YouTube and Meta led deep-dive sessions on:
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Platform intelligence and trends
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Strategic content development
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Tools like Google Trends, Meta AI, and WhatsApp API
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Best practices for Reels, Stories, and Threads
These sessions aimed to maximize audience engagement and build digital trust.
Key Highlights and Case Studies Shared
1. Mega Campaigns, Massive Reach
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Pariksha Pe Charcha 2025: Engaged over 3 crore students and parents across India.
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National Creators Awards: 1.5 lakh nominations and 6,000 in-person attendees.
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Chandrayaan 3 Maha Quiz: Winners earned a visit to Sriharikota, inspiring scientific curiosity.
2. Social Media Innovation in Action
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Operation Sindoor: Countered fake news with real-time government updates.
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Campus Ambassador Programme: Connected youth leaders with government missions.
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MyGov Stream OTT: Launched to showcase governance-related content in video format.
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GDP Podcast & Roar for Nature: Educated listeners on climate action and economic awareness.
Expert Contributions: Insights Worth Noting
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Ms. Garima Tiwari: Outlined flagship campaigns and measurable public outcomes.
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Shri Ashish Khare: Highlighted dynamic storytelling across platforms.
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Shri Upendra Upadhyay: Shared how data analytics drive campaign success.
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Mrs. Renu Singh: Stressed inter-agency collaboration and cross-platform synergy.
Why This Matters for India’s Digital Future
The workshop stressed three strategic goals:
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Consistency across platforms and messages.
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Data-driven governance using analytics to refine outreach.
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Transparent, inclusive communication in line with citizen needs.
Together, these tools ensure the government not only reaches people—but also listens, learns, and evolves.
Conclusion: Smarter Governance, Stronger Democracy
“Think Social @ MyGov” wasn’t just an event—it was a clear signal that digital governance is no longer optional. It’s essential.
By combining tech expertise with citizen-centric values, the government is building a system that’s transparent, responsive, and inclusive.
The future of democracy is digital—and it speaks your language.